Q&A Content Marketing PART 2


Hey Prompt Entrepreneur,

We’re eager now to start answering customer questions.

So you can help them out, show your expertise and become a recognised authority.

Which in turn makes it much easier for people to make the decision to buy from you.

But how do we know what questions to answer? We’ll cover that in this Part.

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Let’s get started:

They Ask, You Answer

The best source of questions will always be directly from your audience and customers.

But let’s say you don’t have any questions yet but want to get started with this content marketing method.

We could just make some questions up, sure!

But generally what we (as experts in our niche) think people want to know about is much more complex and advanced for our audience.

For example my most popular videos are about basic usage of ChatGPT. Not about the ins and out of large language models.

might be interested in the advanced stuff but 95% of the people I talk to won’t share that enthusiasm. The same will be the case in your niche.

Answer the Public

Because of this we need aggregate questions. What are the general public asking, en masse?

Head to https://answerthepublic.com/

This is a free tool that’ll scour Google for the most asked questions about your niche.

For example if I want to sell virtual office space I plug in “virtual office” and get this:

Notice how question words are used – how, what, when, where, which, who, why as well as will, are, can.

This basically runs loads of Google searches with these question modifiers in play to work out the questions people ask on Google.

The image above is from the free version, which is sufficient to get started.

You can also get it all in (more useful!) lists and tables like this:

These are all actual questions people who are interested in your business are asking. We can use these to kickstart our question answering.

In the next Part we’ll cover how best to answer questions – the best format, style and script.

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